Twitter is a form of social media that allows it’s users to send and read small posts, known as tweets, that are up to 140 characters long. Twitter is used by over 150 million people and is a great way to keep your followers updated on the progress of your business. It is also great for marketing your products, and getting free advertising. If big businesses or celebrities with thousands of followers retweet your tweet you can get a lot of interest in you and your business.
Opening an account on Twitter is very easy. Just go to www.twitter.com, click ‘sign up’ and enter your details. Once you have entered your basic details you can start using all the amazing features of Twitter. Start tweeting, follow other people and get people to follow you. For more detail, check out our second educational guide ‘Pack 2: Connect, Communicate, Share’. This is available here, or by logging into our website, and clicking ‘Resources’ on the left of the screen.
Twitter is a micro-blogging site, meaning that it only allows you to post really short updates. You have to keep your update to 140 characters. To benefit from Twitter you need to make sure that you keep your update short, but make sure that it contains all the information that you want people to know.
Link to your blog
Due to the limit on the length of your tweet, Twitter is a great place to provide links to other pages. Write a blog and tell your followers about it on Twitter, providing a link so that they can go to your blog and read it. Use your 140 characters to tell people why they should read your blog and get them interested!
Use short links – BitLy
When adding links to your tweets you might find that they are really long and use up most of the 140 characters you have. To solve this problem, go to www.bitly.com, copy your link into the box on the website, click ‘Shorten’ and the website will provide you with a really short version of your link. Copy this into your tweets and use the remaining characters to tell people what it is.
Upload photos or videos
‘A picture is worth a thousand words’ – Rather than describing things to your followers it is good to upload a picture. Add a short caption so that people know what your picture is and then let the picture tell the rest of the story. Alternatively, upload a video of something to do with your business. Allow people to watch you at work, or use your video to tell people what you are doing.
Increase your followers
To be successful on Twitter you need to get as many people as possible to follow you. These are the people who will see all of your tweets. To increase your followers, use hashtags (#) in your tweets. If you hashtag particular words (e.g. #twitter), people can see them when they search that word. If you tweets are interesting, these people will them follow you.
You can also follow other people, or retweet their tweets. The more you do this, the more likely they will follow you or retweet you. If people with thousands (or millions) of followers retweet your tweets, links and pictures, you will get a lot of interest from around the world, and this is very effective free marketing.
To get an idea of what to do, and to keep up to date with the School Enterprise Challenge, follow us – just search @schenterprise on Twitter.