Facebook is a social media site used by over 1 billion people. It allows users to communicate with people around the world by creating a profile, sharing messages and pictures and much more. Facebook is also a great place to advertise your business, by sharing your progress, updating your customers about your products, and reaching new fans around the world!
Getting started with Facebook is really easy. Type www.facebook.com into your browser, click ‘sign up’ and enter your details. Once you have an account you can add as much or as little detail as you want to your profile, and start connecting! For more detail, check out our second educational guide ‘Pack 2: Connect, Communicate, Share’. This is available here, or by logging into our website, and clicking ‘Resources’ on the left of the screen.
Facebook is the most popular photo sharing site on the Internet. Uploading photos to Facebook is really easy – to find out how, check out our social media guide here. Once you have uploaded a photo, you can add a caption to tell people what is happening in the picture, you can ‘tag’ people in the picture to tell everyone who is who, and you can also tell us where the photo was taken.
Facebook is a great place to share links to other pages, especially your blogs. If you want to tell your followers about your enterprise, you can add as much detail as you want in your blog and then share the link on Facebook. Tell people what the link (your blog) is about to get them interested, and then give them a link to it. This is a great way to increase the number of people reading your blog.
A great feature of Facebook is the ability to do a poll. This allows you to ask your fans a question, give them some options and then tell them to vote on their favourite. Alternatively, you can upload photos and ask your fans to vote which they like the best by ‘liking’ them. This is a great way to get the reaction of your fans for particular business decisions, for example, when Innocent Smoothies first started, they asked anyone who drank their smoothie to vote whether they should or should not continue making them. The overwhelming answer was YES, and they have since become very successful.
Increase your fans
The best way to increase the reach of your business is to increase the number of fans you have. The first way to do this is to tell everyone you know and everyone you meet to ‘like’ your page. Other ways to increase your fans:
- Use Hashtags – Facebook has adopted hashtags (#), if you use these in your status updates by hashtagging words (e.g. #facebook), people can search for that word and more people will see your post.
- Connect With Other People – Post on other people’s pages, start or join conversations with other people and like other people’s pages. All of these things will give your page exposure and will increase your number of fans.
To get an idea of what to do, and to keep up to date with the School Enterprise Challenge, like our Facebook page. We also run regular mini-competitions with some great prizes, so make sure you like our page and do not miss out!