Weekly Theme 24: Good Sales Etiquette
This week’s blog is all about one of the most important things in running a successful school enterprise: being able to sell. You will soon be able to learn more about this in our educational resource Pack 5 – Launch, Grow, Report which will soon be on the School Enterprise Challenge website. You can visit the website to find more resources by clicking here.
It is important to develop a good sales etiquette because customers will be more likely to buy your product from you and not from another business. Even if you are a very shy person and you find it difficult to communicate with people, it doesn’t mean that you can’t be a good sales person. This part of your business may even help you develop your confidence!
The first thing you must do is understand your product or service. What is it and why would people want it? Why is it so special? If you truly understand these things and are genuinely enthusiastic and happy about them, it will be easy for you to make your customers excited about your product too.
At the same time, you need to understand how the product or service can be sold. For example, if your business involves making a product, you need to know how much you can sell, when you can sell it, and how long the customer can use it for before they will need to replace it. For example, if you were selling food you would need to know how much stock you have to sell and when the food goes bad. If customers ordered furniture from your school enterprise, you would need to be able to tell them when it would be made and how long it would last.
Be polite to your customer. Have you ever heard the phrase “The customer is always right”? Sometimes, the customer is not right, but you should try not to hurt their feelings. For example, if a customer would like a discount but you cannot afford to give it to them, try to show that you are considering it. Then explain that your product is high quality and expensive to make, which is why you cannot sell it cheaply.
If you can afford to give your customer a discount, try and be flexible and reach a compromise – especially if you are dealing with a new customer. Once they have tried your product or service at a cheap price they will be more likely to come back and pay for it at the full price if they enjoy it.
Listen to your customer. If your customer is angry and has a complaint, show them that you are listening to their problem, that you care, and that you want to solve it for them. Perhaps give them compensation for their troubles by offering them a discount next time. Take note of their complaint and try to make sure the problem doesn’t happen again.
We hope that this blog has helped you with your sales technique. Do you have any other tips you’d like to share? Please post them below or go to the School Enterprise Challenge website and share them on our forum by clicking here.
School Enterprise Challenge Blogger,