We received some great entries for the Launch Event Mini Competition, which we all enjoyed reading! We were impressed with some of the things you told us, so we decided to share some of them with the School Enterprise Challenge Community!
A launch event is a an ideal opportunity to promote your school business to all your classmates, friends and family. It creates excitement, support and interest around your business and helps to ensure that it is as successful and profitable as possible. By promoting your business to your local community, you are reaching out to potential customers who are most likely to be buying your product or using your service. It is also an ideal space to explain, promote and get feedback on your future business plans!
Top Tips for the launching of your business!
- Make sure everyone involved understands the product and can communicate the unique selling point of your business!
- Offer a small sample of your product at the launch event to get feedback or to entice customers to buy it!
Get in touch with local media- TV, newspaper, and radio to ask if they could publicise your launch event.
- Launch your business on a significant day– a national holiday/school event. This will ensure lots of exposure and interest in your business.
- Take lots of photos and videos that you could add to your Faceboook, Twitter or Blog. Inform your followers about what you are doing!
Have fun! Remember that this is meant to be an enjoyable experience.
Winners of the Launch Event Mini Competition 2015
Congratulations to BGS National Public School in India for winning the launching event mini competition! Well done! The ‘Money for Mankind’ team showed lots of energy, passion and commitment launching their product and food fair to a crowd of more than 5,000 friends, family and local community! They also have blogged extensively and have a fantastic Facebook page for their business!.
We would also like to congratulate the runner-ups of this competition: Mackay Memorial College, Uganda and KIIT World School, India for their amazing launching events! Mackay Memorial College received coverage from Uganda’s National Television station for the launch of their poultry business. Great idea!
With an already established business, Nutri-Cafe, students at KIIT World School, used their launch event to promote a new focus of ‘Health Zone’ of their successful health cafes.
For more information about launching an event, please visit our website and download Guide 12: ‘Launching your Business’. If you haven’t held a launch event yet, use our tips and hold one now! Don’t forget to tell us how you did it by emailing us or sharing it on our Facebook Page!