Launching your business!

We received some great entries for the Launch Event Mini Competition, which we all enjoyed reading! We were impressed with some of the things you told us, so we decided to share some of them with the School Enterprise Challenge Community!

Even Facebook holds launching events to tell the world about their latest updates!

A launch event is a an ideal opportunity to promote your school business to all your classmates, friends and family. It creates excitement, support and interest around your business and helps to ensure that it is as successful and profitable as possible. By promoting your business to your local community,  you are reaching out to potential customers who are most likely to be buying your product or using your service. It is also an ideal space to explain, promote and get feedback on your future business plans!

Top Tips for the launching of your business!

  • Make sure everyone involved understands the product and can communicate the unique selling point of your business!
  • Offer a small sample of your product at the launch event to get feedback or to entice customers to buy it!
  • Uganda

    Pupils at Mackay Memorial College, Uganda invited the local media to their event.

    Get in touch with local media- TV, newspaper, and radio to ask if they could publicise your launch event.

  •  Launch your business on a significant day– a national holiday/school event. This will ensure lots of exposure and interest in your business.
  • Take lots of photos and videos that you could add to your Faceboook, Twitter or Blog. Inform your followers about what you are doing!
  • Have fun! Remember that this is meant to be an enjoyable experience.

Winners of the Launch Event Mini Competition 2015

Students at BGS launching their business.

Congratulations to BGS National Public School  in India for winning the launching event mini competition! Well done! The ‘Money for Mankind’ team showed lots of energy, passion and commitment launching their product and food fair to a crowd of more than 5,000 friends, family and local community! They also have blogged extensively and have a fantastic Facebook page for their business!.

We would also like to congratulate the runner-ups of this competition: Mackay Memorial College, Uganda and KIIT World School, India for their amazing launching events! Mackay Memorial College received coverage from Uganda’s National Television station for the launch of their poultry business. Great idea!

Students at KIIT launched a new development of their existing business.

With an  already established business, Nutri-Cafe, students at KIIT World School, used their launch event to promote a new focus of ‘Health Zone’  of their successful health cafes.

For more information about launching an event, please visit our website and download Guide 12: ‘Launching your Business’.  If you haven’t held a launch event yet, use our tips and hold one now! Don’t forget to tell us how you did it by emailing us or sharing it on our Facebook Page!

Good luck!!


About School Enterprise Challenge

The School Enterprise Challenge is a global awards programme for schools to establish innovative school-based businesses. Our easy-to-use resources help students and teachers to plan, set up and run their very own business at their school. As well as generating extra income for the school, students get to enjoy a real, hands-on entrepreneurial experience and develop essential life skills on the way. All schools (primary, secondary and vocational) from all countries are welcome to take part for FREE! To find out more and register for the School Enterprise Challenge 2017, visit the website:
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One Response to Launching your business!

  1. nakabugo catherine says:

    as Mackay family we are very happy. Thank you SEC team

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