Branding for School Businesses

Schools from around the world have embraced the Branding Mini-Competition 2019 and produced an incredible range of designs to promote their businesses!

Some teams took their first steps by designing a logo while others created flyers, banners, badges, social media pages and more. Scroll down to see some of our favourites!

Students taking part in BMC

Students from Peru, India, the Democratic Republic of Congo and many more countries got the chance to learn about the importance of branding thanks to our latest mini-competition.

Starting with a logo

We encourage teams taking part on the Bronze Level to start by designing a logo for their school business. A logo is important because it acts as the ‘face’ of any business and will often be the first thing customers see. When designing a logo it’s important to convey the unique identity of the business!

Top tip for designing a great logo: Keep it simple! The world’s most famous logos, like Nike or McDonalds, can all be drawn by hand from memory. If you want to design your own great logo, we recommend using Canva. It’s free and easy to use!

Best logos received

3 of the best logos, from left to right: The logos designed by the students at Centro Escolar Daniel Hernandez in El Salvador, Sam Boachie Senior High School in Ghana and DAV Public School Sahibabad in India.

Handing out flyers

Once you have your logo it’s time to start promoting your products or services. Flyers are a great way to do this because you can include all the key information about your business and hand them out to people in your local area!

Suggestions to include on your flyer: Logo, pictures of your products/services, prices, opening times, location, social media profiles and endorsements or recommendations from previous customers (quotes)

7353 - Habib Girls' School

The young entrepreneurs at Habib Girl’s School in Pakistan have shown great design skills to promote their business ‘Graines D’Amour’.

8579 - Shri Natesan Vidyasala Mhss (2)

Are you offering a discount on your products or services? Let your customers know with a flyer! We love how the students at Shri Natesan Vidyasala Mhss in India have clearly listed which items are subject to their 30% discount!

8671 - Utpal Shanghvi Global School (flyer screenshot)

We love this ‘opening soon’ leaflet designed by the students at Utpal Shanghvi Global School in India. When they’re ready to open, people will already have heard of them!

 

Growing your online visibility

With more and more people using the internet to search for products and services, promoting your school business on social media is a must. Sites such as Facebook, Twitter, Instagram and YouTube all allow you to set up a page for free so it’s worth giving it a go and seeing what works best for you.

As well as growing your school business’ visibility, setting up online profiles is a great way to teach computer skills – something which is essential in the modern day!

Top tip for social media: Post regular photos and stories to keep your customers updated with how your business is doing. If people feel connected to your business they are more likely to buy from you!

7700 - The Orbis School (Montage)

‘Entrepreteens’ is the business team at The Orbis School in India. They already had a logo so they focused on their online presence. They decided to set up an Instagram page (top) and a YouTube channel (bottom).

Teams taking part on the Silver Level and Gold Level should consider having a wide range of branding designs. By now, you should have a team of students dedicated to Branding and Marketing – it’s their role to decide which methods are best suited to reaching your target audience. Check out some of our favourite examples below!

An example of great branding: The students at M.l.khanna D.a.v. Public School have developed a wonderful presentation which explains how they have developed the brand for their Gold Level school business, ‘Sanjeevani – Embracing Life’. Click HERE to see it!

7954 - Conalep Ing. Manuel Moreno Torres (montage)

The students at Conalep Ing. Manuel Moreno Torres in Mexico have created a wide range of branding designs: business cards, badges, tags and stickers. There’s no denying that their school business ‘Kuali’ has a strong identity!

7664 - Dav Public School , West Patel Nagar (2)

We love this banner from DAV Public School, West Patel Nagar in India! This team of student-entrepreneurs have been running their school business ‘SRIJAN’ since 2017 and you can see that they really understand the importance of branding.

7933 - Government Technical College (montage)

The students at Government Technical College in Nigeria have really gone all out on the branding for their school business ‘Esunam Enteprises’! First they designed a logo (top-right) and then they created flyers which they can hand out to potential customers (bottom left) as well as making branded t-shirts (top-left and bottom-right) which they can wear at sales events.

 

There you have it, some of the top tips for growing the identity of your school business and developing a strong ‘brand’! We hope you enjoyed looking at the designs from other schools around the world and that they can act as inspiration for your own business.

We also encourage you to click HERE and view 20 of the best branding designs on our official Facebook page. If you like what you see make sure to like, comment and share!


Please note that the Branding Mini-Competition is now CLOSED (the deadline to take part was 30th June 2019). However, we still encourage you to develop the branding for your school business if you haven’t done so already. It’s easier than you think and the tips in this article will help you along the way!

And remember, we run regular mini-competitions throughout the year so make sure to keep an eye out on our blog and Facebook page to find out how to take part!

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