The School Enterprise Challenge team is delighted to introduce the Blogging Mini-Competition 2019! In this article, we’ll explain everything you need to know:
- WHAT is a ‘blog’?
- How to SET UP your own blog
- Why is blogging a USEFUL SKILL?
- How to WRITE a great blog article
- How to TAKE PART in the Blogging Mini-Competition 2019
What is a ‘blog’?
A blog is an online journal where an individual writer or group of writers share their views on the subject of their choice.
Blogs are a great way of telling your story. That’s why we encourage all teams taking part in the School Enterprise Challenge team to have their own blog!
If you want to find out more about blogs check out this useful article.
How to set up your own blog?
Setting up you online blog is free and easy! You can do this on a variety of platforms, including WordPress and Blogger. For more information check out our educational resource ‘How To Use Social Media Guide’.
Not sure what a blog looks like? Check out the fantastic school business blogs by the ‘Udaan‘ business team at Kulachi Hansraj Model School in India and the ‘Graines d’Amour‘ business team at Habib Girl’s School in Pakistan. These are two great examples to follow!
Why is blogging a useful skill?
The aim of the School Enterprise Challenge is to bring 21st century skills to young people across the world. Through the Blogging Mini-Competition participating students will develop the following:
Written communication skills. Throughout the planning and running of their school business students are required to work as a team, giving them the chance to develop their oral communication skills and ability to work as a team. Writing a blog adds a new dimension to this as it encourages them to think about how they communicate externally, in the written form.
Marketing skills. Businesses worldwide are harnessing the power of online marketing to spread the word about their products and services, and participants in the School Enterprise Challenge should be doing the same. When done well, it’s the most cost-effective way of reaching your customers. Make sure to promote your blog after writing it!
IT and social media skills. In today’s world, these are a must! We recommend that you let students upload their article into the blogging platform themselves and allow them to promote it on social media.
Ability to reflect and think critically. Writing about their business will give students the chance to reflect on their experiences so far, consider how their school business is doing, and think about how they can improve it in the future. This will come in very handy when it comes to reporting back to us in their Annual Report!
More generally, having a blog and updating it regularly is a fantastic way to keep your stakeholders informed about how the business is progressing. It’s also a great platform to celebrate achievements and reward your team members for their contribution. Check out how the ‘Nirmaan Enterprises’ team from St. Mark’s Senior Secondary Public School, Meera Bagh in India have done in this fantastic article!
How to write a great blog article
Here are our 3 top tips for writing a great blog article:
- Get students involved. The aim of this activity is to give students the chance to reflect on their experience in the business and develop their written communication skills. Articles should be written by student members of the business team!
- Keep your articles short and informative. For the purpose of this mini-competition, we recommend a length of 150 to 300 words. Anything more than that is too long!
- Be visual. The best blog articles always include photos and videos as these really bring the content to life. Make sure to include some action shots of your team doing their school business activities!
Are you looking for some inspiration? Check out these blogs by Met Rishikul Vidyalaya and St. Mark’s Senior Secondary Public School, Janakpuri in India, they’re two of the School Enterprise Challenge team’s favourites!
How to take part in the Blogging Mini-Competition 2019
All participants in the School Enterprise Challenge are welcome to take part in the Blogging Mini-Competition which will be taking part throughout the months of December 2019 and January 2020. The final deadline to send us the link to your blog article is Friday 31st January 2020. Each school is invited to write one article on one of the questions below.
|Business Idea||How did your business team come up with their Business Idea? Describe the process and why you chose the idea that you chose.|
|Business Plan||Which part of creating your Business Plan did you find most challenging? Explain why.|
|Start-Up Capital||How did your team raise the capital needed to start up your school business? Describe the process and the skills you developed.|
|Launching the school business||How did your team launch its school business? Describe the process of going from a Business Plan to running an actual business and the skills you developed.|
|Team structure||Describe the team structure of your school business. How did you decide on this structure? How do you make sure students get to experience different areas of the school business?|
|Personal attributes||What does it take to be a great entrepreneur?|
|Team motivation||How do you keep the members of your school business motivated?|
|Challenges and solutions||What is the biggest challenge your business team has faced until now? How did you overcome it?|
|Profitability of the school business||How do you make sure that your school business is profitable? Describe your financial systems and how you plan to increase profit in the future.|
|Sustainability of the school business||How do you make sure that your school business is sustainable? Describe how your business is benefiting the community and the environment.|
|The future||How do you think being part of a school business is preparing you for life after school? Describe the skills you have gained and how they will benefit you outside of school.|
Note: In the interest of fairness, we will accept only one article per business team so please make sure to choose your question carefully! We encourage you to involve multiple students in the writing process.
To participate in the mini-competition, simply send us the link to your students’ blog article to firstname.lastname@example.org by Friday 31st January 2020.
All business teams that submit a blog article by Friday 31st January 2020 will receive a badge to recognise their achievements (you can stick this to your Dreams Poster!). The best blog articles will be showcased on our social media pages (Facebook and Twitter) as well as the global School Enterprise Challenge newsletter!
So, what are you waiting for?! Get blogging! We can’t wait to hear about your experiences in the School Enterprise Challenge!