Although there are already several weeks of pandemic and lockdown behind us, the next few months worldwide are still unclear. To keep students engaged from home, the School Enterprise Challenge team has developed optional activities for teachers to offer to their students. The second activity we offered is all about finding a brand identity for a business.
A brand’s identity is what makes it stand out, what makes us remember it. We asked students to come up with a brand for their business, with logos as a starting point to depict their brand. We invited them to look further down the line by thinking about colours, slogans, etc. This activity focuses on creativity as well as business knowledge.
We were so impressed with the students’ innovative designs and motivation in representing their brands! Here are some of the branding materials we have received.
The team of students at Choithram School in India focus on making crafts from recycled materials, compost from dry leaves, and plant saplings from flower cuttings as a part of their school enterprise ‘Good Earth’.
Their beautiful logo portrays their connection with nature and the wonderful wealth of our planet which must be protected for future generations. The arrows symbolise “the eternal cycle of reduce, reuse and recycle highlighting that waste can be made best with the proper utilisation of available resources.” Finally, “the nascent sapling in the centre signifying growth and freshness conveys that ‘Green’ is the hallmark of ‘Good Earth’.” These ambassadors of conservation sure know how to invoke all their activities in one logo.
They even made a wordmark in order to distinguish their products from others and be easily recognised by customers!
The team at Habib Girls’ School in Pakistan shared the wonderful meaning behind their logo:
“Graines d’amour means seeds of love and we have tried to sow these seeds by running a successful business aiming at gifting plants as corporate gifts. Our logo comprises of a wreath which symbolises eternity, growth, and sustainability of the environment, our business, and our client’s business. We have been using shades of green in our logo and throughout our branding packs. The colour green symbolises growth and plants which are our main product.”
We could not have put it in better words!
Also from Habib Girls’ School in Pakistan, the team of students from Belleza came up with this beautiful, intricate logo. They used the colour pink to target their audience: young girls. However according to the team, “it also symbolises gratitude and admiration, something Belleza feels towards mother nature by commercialising organic beauty products.” The flowers in the logo accentuate the idea of all natural and organic ingredients being used in the products.
The students at Meridian School in Madhapur, India made this lovely poster with their logo at the bottom, advertising their upcoming release of clay products for their shop Green Treasures.
Meanwhile, at Mount Abu Public School in India the students shared: “The logo of our new venture “Speaking Pens… Empowering Minds for Strength and Motivation” is a clear reflection of how the pen is mightier than the sword and the words have the power to ignite positivity and give power to our thoughts and ideas.” Their business is still in the planning stage but it will be all about creative writing for students, and selling their stories.
This student from Suraj Bhan DAV Public School New Delhi, India, describes in detail the logo of his school business. He explains, “just like the phoenix that rises from its ashes, our products are made from waste. The bulb in our logo implies innovation in our products and growth in our business is shown with the arrows. The upwards hands imply the team effort put in to achieve our goals”.
We love a logo with so many messages! You can watch his full video here.
The students at Sanjeevani Embracing Life from M.L. Khanna DAV Public School, Dwarka in Delhi, India did an incredible job with their branding for their eco-friendly enterprise. They came up with this gorgeous logo truly representing the identity of their business, but also flyers, banners, and business cards! Their determination to have a strong brand identity is admirable and we love their creativity.
We are truly amazed at the creativity and enthusiasm shown by the students in this activity! We hope you enjoyed the originality and symbolism demonstrated in each logo. Check out their video here!
Make sure to download our next activity, “A Good Entrepreneur”, which will give students the chance to reflect on what attitudes and skills are needed to succeed in entrepreneurship!