Although there are already several weeks of pandemic and lockdown behind us, the next few months worldwide are still unclear. To keep students engaged from home, the School Enterprise Challenge team has developed optional activities for teachers to offer to their students. The second activity we offered is all about finding a brand identity for a business.
Download Activity 2 – Brand identity
A brand’s identity is what makes it stand out, what makes us remember it. We asked students to come up with a brand for their business, with logos as a starting point to depict their brand. We invited them to look further down the line by thinking about colours, slogans, etc. This activity focuses on creativity as well as business knowledge.
We were so impressed with the students’ innovative designs and motivation in representing their brands! Here are some of the branding materials we have received.
The team of students at Choithram School in India focus on making crafts from recycled materials, compost from dry leaves, and plant saplings from flower cuttings as a part of their school enterprise ‘Good Earth’.
Their beautiful logo portrays their connection with nature and the wonderful wealth of our planet which must be protected for future generations. The arrows symbolise “the eternal cycle of reduce, reuse and recycle highlighting that waste can be made best with the proper utilisation of available resources.” Finally, “the nascent sapling in the centre signifying growth and freshness conveys that ‘Green’ is the hallmark of ‘Good Earth’.” These ambassadors of conservation sure know how to invoke all their activities in one logo.
They even made a wordmark in order to distinguish their products from others and be easily recognised by customers!
During the Covid-19 pandemic, it can be a challenge for teachers to keep their students engaged and involved in the school business. To help keep the learning going, even from home, the School Enterprise Challenge team is providing teachers with optional activities they can offer their students: the Elevator Pitch activity is the first activity that we shared with teachers, and further activities will be shared over the next few weeks.
To successfully give an elevator pitch, students had to present their school business in a convincing and clear way, as though they were talking to a potential investor during an elevator ride, so they only had 1 minute! The goal of this activity is to enable them to develop communication and critical thinking skills.
We were impressed with the great pitches we received from students all over the world! Here is a selection of some amazing pitches.
Dennis from the Kolanya Boys High School in Kenya pitched a great double action hand sanitiser: not only does this gel sanitise your hands, but it also moisturises them! It’s non toxic, food safe, and dries quickly. If we had been on the receiving end of that pitch, we would be funding this project right now! Check out his full pitch in video form here.
While International Women’s Day is now behind us, we think that we should make March international Women’s month! The School Enterprise Challenge is proud of supporting girls and young women throughout our programme, sharing with schools the importance of giving boys and girls equal chances of participating in school businesses. We have seen all sorts of school businesses where girls are the ones leading innovative businesses, becoming a source of inspiration for the entire world. Below, we share with you some examples of school teams led by girls who are shining through their brilliant work, and who we are happy to support in their entrepreneurial journey.
Our first amazing girl-led business are the Winners of the 2019 Gender Equality Champions of the Year Prize, the students from Olympic High School in Kenya. This group of girls set up and ran a school business called “Tailala Growers”. This team grows vegetables in recycled tyres, a wonderful initiative to give a purpose to discarded items. They made the decision to use their profits for a worthy cause, as they have been purchasing sanitary towels for girls to ensure they don’t have to skip school due to period poverty.
Registration for this year’s School Enterprise Challenge is NOW OPEN. But hurry, the deadline to sign up is 31st March 2020 so don’t miss out!
2019 was another incredibly successful year for all the teachers and students taking part in the School Enterprise Challenge. Over 71,000 students from 11,000 schools around the world registered to take part in the programme, creating all sorts of businesses. Ranging from a juice bar in Romania to a plant nursery in Pakistan and a mobile banking service in Nigeria we’ve seen young entrepreneurs set up all kinds of sustainable businesses, which demonstrated students’ impressive creativity and determination.
Do YOU want bring the entrepreneurial spirit to your school? Not sure how? The School Enterprise Challenge offers an opportunity for teachers to teach business skills in a practical way and students develop essential life skills such as teamwork, problem solving and leadership at the same time! As one teacher recently put it, “It’s amazing how children grow throughout the process, they learn to be responsible, to resolve problems, and so much more.”
Don’t miss this opportunity, find out more and register on our website! [Deadline 31st March 2020]
Not sure the School Enterprise Challenge is right for you? Need some inspiration? Find out about previous participants and their amazing achievements by clicking here. If you have any questions, please get in touch by emailing us at firstname.lastname@example.org or sending us a WhatsApp message to +44 7722 481841.
Since 2011, thousands of schools around the world have been embracing the School Enterprise Challenge. From a snack stall in Paraguay to tree nurseries in India and home decorations in Rwanda, we’ve seen students and teachers set up all kinds of exciting businesses!
Now, more and more schools are ready to take things further and are asking us how they can start running more than one business at their school.
In this blog article we pick out the 3 key points to successfully running multiple student-led businesses at your school. These tips are based on 2 schools who we know are doing this really well already. If your school is operating more than one business make sure to tell us about it in the comments section at the end. We’d love to hear about it!
Why run multiple businesses at your school?
First things first, it’s important to know the benefits of running multiple businesses at your school. Rashmi Kathuria, a teacher at Kulachi Hansraj Model School in India who has been taking part in the School Enterprise Challenge since 2014, says:
“Running multiple businesses allows teachers to identify different interests and strengths among their students and also creates an opportunity for them to participate in different business functions across different sectors.
Beyond skills, it also allows us to motivate different kinds of students. With a range of businesses you can attract students with a range of interests.”
So, not only will you be able to involve more students and teachers, you’ll be able to give them an even more exciting and complete entrepreneurial experience.
As you know, we encourage all teams to rotate their members around the different areas of the business. If your school has multiple businesses, students will get to experience not only different areas but also different business sectors (eg. some time in a handicrafts business and some time in a vegetable farming business). This is a great way to develop an even wider range of skills!
How can you run multiple businesses at your school?
- GET SUPPORT from other teachers at your school – It’s important to acknowledge that supporting your students to plan and run their business is demanding. Even when operating just one business we recommend having at least 2 teachers involved. If you wish to operate more than one business you’ll need to bring more colleagues on board. Telling them how much you’ve benefited from doing it yourself is usually a good place to start. Then, offering them support when they need it is also important and rewarding.
- BE ORGANISED in how you run the businesses. It’s important to have a clear idea of how the businesses will operate in relation to each other. One option is to have an ‘umbrella’ brand which oversees the various businesses within it. This way you can have a management committee (made up of more experienced students) who are responsible for looking at the wider picture and making sure things run smoothly.
- COLLABORATE between the businesses. Although setting up businesses number 2 and 3 will be a challenge, you’ll find that things will start to get much easier. Once the additional businesses are running, you’ll find that they can bring many benefits to your original business. The businesses can become suppliers/clients of each other and even organise joint events. The ‘pulling power’ of multiple businesses is far greater than one operating alone!
Schools from around the world have embraced the Branding Mini-Competition 2019 and produced an incredible range of designs to promote their businesses!
Some teams took their first steps by designing a logo while others created flyers, banners, badges, social media pages and more. Scroll down to see some of our favourites!
Students from Peru, India, the Democratic Republic of Congo and many more countries got the chance to learn about the importance of branding thanks to our latest mini-competition.
Starting with a logo
We encourage teams taking part on the Bronze Level to start by designing a logo for their school business. A logo is important because it acts as the ‘face’ of any business and will often be the first thing customers see. When designing a logo it’s important to convey the unique identity of the business!
Top tip for designing a great logo: Keep it simple! The world’s most famous logos, like Nike or McDonalds, can all be drawn by hand from memory. If you want to design your own great logo, we recommend using Canva. It’s free and easy to use!
3 of the best logos, from left to right: The logos designed by the students at Centro Escolar Daniel Hernandez in El Salvador, Sam Boachie Senior High School in Ghana and DAV Public School Sahibabad in India.
The School Enterprise Challenge supports students and teachers to plan, set up and run a real business at their school.
From coming up with a business idea and writing a business plan to launching and running the business, students take the lead and have the support of their teachers.
We spoke to Nikita Soni, a recent graduate of the School Enterprise Challenge from Choithram School in Indore (India) and former member of our Global Youth Advisory Panel, who has gone on to set up her own business.
Hi Nikita! Tell us a little bit about your business
I have set up a bakery business which I currently run from my home. I deal majorly in fresh cream cakes, brownies and flavoured chocolates and all flavours can be customised to customers’ wishes!
I promote it mainly via word of mouth and also use my Instagram page: _baked_goodies_ (<– click the link to view her page!)
Owing to grade 12 studies and examinations I have restricted myself to just a limited number of orders which I deliver from my home for now. I hope to grow it in the future.
What made you set up the business?
Baking is my passion. I had been doing it since I was 12 years old, making cakes for friends and family. In grade 11 when I was 16 I became part of the business team of School Enterprise Challenge at my school. I decided to use the entrepreneurial skills I was gaining and began to take orders professionally from certain friends and acquaintances.
Meet the girls who presented their prize-winning business on national TV!
The team of 31 girls at Eveline Girls High School in Zimbabwe have successfully set up their very own business, a digital magazine called ‘Teen Clique Zone’.
Young people from across their region submit content which they write themselves and the business team puts it together into a nicely formatted magazine which they share across social media: Facebook, Instagram and WhatsApp.
The magazine is shared for free and revenue for their business is generated from advertising. The students have shown maturity beyond their years when reaching out to local businesses and selling space in the magazine.
Setting up a business at school is the best way to equip young people with the skills they will need to succeed in work and in life. Whilst the road to entrepreneurial success can be very rewarding it is by no means an easy one.
Luckily, schools taking part in the School Enterprise Challenge are not expected to go it alone! They are given access to their very own business mentor who they communicate with on WhatsApp.
In this article, one of our superstar mentors from our corporate partners Czarnikow, tells us about the time she got to visit a school taking part in the School Enterprise Challenge in her home country of South Africa.
Belinda, tell us a little bit about your visit to LIV school in Durban, South Africa
When I went back home to South Africa in July this year I was lucky to visit LIV School in Durban who have been taking part in the School Enterprise Challenge since 2015. When I arrived I was greeted by the business team who introduced me to their biltong making business (biltong is a dried, cured meat snack that is very popular in South Africa). They gave a presentation on what their business does and what goes on behind the scenes: how they raised their start-up capital by selling keyrings and taking out a small loan, each member’s role in the business, their marketing techniques, etc…
“Creativity is as important now in education as literacy and we should treat it with the same status” – Ken Robinson
On 15th July 2018, the School Enterprise Challenge community proudly to celebrate the World Youth Skills Day. Held yearly, this is a great opportunity to raise awareness around the importance of teaching young people a wide range of skills. This means going beyond traditional, highly ‘academic’ teaching techniques and embracing practical methods and valuing all the soft skills that come from them!
Why do we celebrate the World Youth Skills Day?
A key part of the School Enterprise Challenge is the empowerment of youth through the development of essential life-skills through a hands-on, experiential journey – the fun and innovative way to do it! All over the world, the teams taking part in the School Enterprise Challenge are planning and implementing real student-led businesses. In the process, those students gain not only entrepreneurial skills but also develop essential life skills such as teamwork, creativity and leadership. These are the skills that will prepare them for life after school and the world of work.