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Branding for School Businesses

Schools from around the world have embraced the Branding Mini-Competition 2019 and produced an incredible range of designs to promote their businesses!

Some teams took their first steps by designing a logo while others created flyers, banners, badges, social media pages and more. Scroll down to see some of our favourites!

Students taking part in BMC

Students from Peru, India, the Democratic Republic of Congo and many more countries got the chance to learn about the importance of branding thanks to our latest mini-competition.

Starting with a logo

We encourage teams taking part on the Bronze Level to start by designing a logo for their school business. A logo is important because it acts as the ‘face’ of any business and will often be the first thing customers see. When designing a logo it’s important to convey the unique identity of the business!

Top tip for designing a great logo: Keep it simple! The world’s most famous logos, like Nike or McDonalds, can all be drawn by hand from memory. If you want to design your own great logo, we recommend using Canva. It’s free and easy to use!

Best logos received

3 of the best logos, from left to right: The logos designed by the students at Centro Escolar Daniel Hernandez in El Salvador, Sam Boachie Senior High School in Ghana and DAV Public School Sahibabad in India.

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A different way of teaching

Establishing a school business with the School Enterprise Challenge can be hugely beneficial for the students involved. Particularly, it’s a great opportunity to develop essential skills for the 21st century such as communication, teamwork, leadership and problem solving.

However, it is easy to forget that participating teachers also benefit greatly! When Wendy Aguilar Reyes, a teacher from CONALEP Ing. Manuel Moreno Torres San Luis Potosi in Mexico, joined the School Enterprise Challenge little did she know that it would result in such a wonderful shared learning experience with her students.

Participating for the first time

This time around, Wendy has kindly shared a little about her experience supporting her students in their first year participating in the programme and establishing “Kualli”, a multi-product school business including the manufacturing and sales of: delicious confectionaries, printed T-shirts, personalised mugs and souvenirs for special events.

Multiple businesses montage

Busy students manufacturing multiple products for “Kualli” – confectionaries (left), T-shirt printing (centre) and personalised souvenirs (right)

Initially, Wendy’s expectations of the programme mainly focused in the students’ achievements and the impact that practical teaching could have in their commitment and decision making skills. Having a solely theoretical lesson is not the same as having to put this theory into practice and having to deliver quality products to actual clients. The students are confronted with the real world and the teaching leaps beyond their notebooks: the income is real and it flows through our operations, the clients are real and they have opinions, demands and complaints. This learning is substantial,” she highlighted.

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Branding Mini-Competition 2019

We are delighted to announce that the Branding Mini-Competition 2019 is now open!

Branding plays a key role in the success of any business and your school business is no exception!

In this Mini-Competition we’re encouraging you to learn more about branding and to create some designs for your school business. Read on to find out more!


What is branding? How will it help your school business?

Branding is the identity of your business. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.

Businesses with good branding are more likely to attract customers and therefore make more profit.

Google branding

Iconic: Google has developed some of the most recognisable branding ever

How to take part in the Branding Mini-Competition?

Taking part in the Branding Mini-Competition is easy! Simply follow the 3 steps below:

  1. Get together as a team and do some research into branding
  2. Create some designs which will increase the ‘visibility’ of your school business
    1. If you don’t have one yet, we recommend starting with a logo (this task is ideal for schools taking part on the Bronze Level – more information lower down the page)
    2. If you already have a logo, why not design something new like a flyer to hand out to customers or a banner to put above your stall? (this task is ideal for schools taking part on the Silver Level and Gold Level – more information lower down the page)
  3. Send us a photo of what you have designed (logo or other piece of branding) by email to or on WhatsApp to +44 7722 481 841 before Sunday 30th June.

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From school business to home business

The School Enterprise Challenge supports students and teachers to plan, set up and run a real business at their school.

From coming up with a business idea and writing a business plan to launching and running the business, students take the lead and have the support of their teachers.

We spoke to Nikita Soni, a recent graduate of the School Enterprise Challenge from Choithram School in Indore (India) and former member of our Global Youth Advisory Panel, who has gone on to set up her own business.

Hi Nikita! Tell us a little bit about your business

YAP - Nikita Soni (1)

I have set up a bakery business which I currently run from my home. I deal majorly in fresh cream cakes, brownies and flavoured chocolates and all flavours can be customised to customers’ wishes!

I promote it mainly via word of mouth and also use my Instagram page: _baked_goodies_ (<– click the link to view her page!)

Owing to grade 12 studies and examinations I have restricted myself to just a limited number of orders which I deliver from my home for now. I hope to grow it in the future.

What made you set up the business?

Baking is my passion. I had been doing it since I was 12 years old, making cakes for friends and family. In grade 11 when I was 16 I became part of the business team of School Enterprise Challenge at my school. I decided to use the entrepreneurial skills I was gaining and began to take orders professionally from certain friends and acquaintances.

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“Who says women can’t do business?”

Meet the girls who presented their prize-winning business on national TV!

Eveline Girls High School (2)

The team of 31 girls at Eveline Girls High School in Zimbabwe have successfully set up their very own business, a digital magazine called ‘Teen Clique Zone’.

Young people from across their region submit content which they write themselves and the business team puts it together into a nicely formatted magazine which they share across social media: Facebook, Instagram and WhatsApp.

The magazine is shared for free and revenue for their business is generated from advertising. The students have shown maturity beyond their years when reaching out to local businesses and selling space in the magazine.

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Registration for the School Enterprise Challenge 2019 is now open!

It’s true; registration for this year’s School Enterprise Challenge is NOW OPEN. But hurry, the deadline to sign up is 31st March so don’t miss out!


2018 was another incredibly successful year for all the teachers and students taking part in the School Enterprise Challenge. Over 68,000 young entrepreneurs from 9,000 schools took part, planning and setting up all kinds of school businesses. From a tuck shop in Nigeria to a snack stall in Paraguay and a party planning service in India, students have shown outstanding creativity and determination to set up such inspiring school businesses.

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School Enterprise Challenge 2018 prize winners announced!

2018 was another incredibly successful year with over 68,000 students from 9,000 schools around the world involved in school businesses! Ranging from a tuck shop in Nigeria to computer lessons for adult women in India we’ve seen young entrepreneurs set up all kinds of sustainable businesses!

Teachers and students from all around the globe got the opportunity to take their learning experience out of the classroom and develop key skills for success in life and in work such as communications, teamwork, problem solving and critical thinking.

2018 businesses in action

It was absolutely inspirational reading through the thousands of business plans and annual reports received this year.  Our global panel of judges have now reviewed them all and we are very pleased to announce the prize winners for the School Enterprise Challenge 2018. You can see the full list below.

[Note: Registration is already open for the 2019 Awards Programme! You can join our community of enterprising schools for free here!]

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